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Below-The-Line (BTL) Marketing & Field Activation Solutions

Connect directly with your prospective customers through high-impact experiential activations, mall setups, and targeted guerrilla marketing campaigns.

Start Your BTL Campaign
Our Services
Bellow the Line
POINT OF SALE

At Pragathi IT Ads, we create designs for point of sale collateral that creates a connection between brands and consumers. Our services include design and production of coupons, wobblers, standees, tent cards, posters, stickers, POS displays and much more.

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PROMOTIONS

We design & develop media & non-media marketing communications that are employed to increase consumer demand & stimulate market demand. Our work includes supporting both consumer sales promotions as well as trade sales promotions to facilitate sales increases, new product acceptance & creation of brand equity & corporate image.

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MERCHANDISE

At Pragathi IT Ads, our below the line services includes merchandising. We help companies promote their brands and products through use of a wide variety of merchandise such as T-shirts, caps, pens, key chains, diaries and organisers, trophies and awards.

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DIGITAL & INTERACTIVE

At Pragathi IT Ads, we help companies use digital and social media as an integral part of their below the line activity. Our BTL strategy for digital is aimed at creating relationships with customers online

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OUR BTL EXECUTION PROCESS

From Strategy to On-Ground Impact

We transform your marketing objectives into memorable real-world brand experiences through carefully planned locations, creative activations and professional field execution.

01
PLAN

Campaign Strategy & Location Mapping

We identify suitable markets, high-footfall locations, venues and audience clusters based on your campaign objective and target customer profile.

Strategy · Locations · Audience · Footfall
02
PREPARE

Venue Setup & Brand Fabrication

We coordinate suitable venue requirements and prepare branded stalls, kiosks, displays, promotional materials and other physical campaign elements.

Stalls · Kiosks · Displays · Branding
03
ACTIVATE

On-Ground Brand Activation

Our field teams coordinate promotional activities, customer interactions, product demonstrations, sampling and other engagement experiences at the selected locations.

Activation · Sampling · Interaction · Engagement
04
MEASURE

Lead & Campaign Performance

We capture relevant campaign responses, customer interactions and engagement information and provide useful insights for evaluating the activation.

Leads · Engagement · Response · Reporting
?
BTL MARKETING DESK

Before Your Brand
Hits The Ground.

Two common questions businesses ask before planning an on-ground brand activation.

01

ATL marketing generally focuses on broad mass-media communication, while BTL marketing focuses on more targeted and interactive customer experiences such as activations, exhibitions, sampling, retail promotions and promotional displays.

ATL BTL ACTIVATION
02

Yes. Depending on the campaign scope, we can coordinate planning, venue requirements, branding materials, promotional setup, field execution and campaign reporting as part of the overall activation.

PLANNING SETUP FIELD TEAM REPORTING

Have an activation idea? Let's bring it to life →

?
BTL MARKETING DESK

Before Your Brand
Hits The Ground.

Two common questions businesses ask before planning an on-ground brand activation.

01

ATL marketing generally focuses on broad mass-media communication, while BTL marketing focuses on more targeted and interactive customer experiences such as activations, exhibitions, sampling, retail promotions and promotional displays.

ATL BTL ACTIVATION
02

Yes. Depending on the campaign scope, we can coordinate planning, venue requirements, branding materials, promotional setup, field execution and campaign reporting as part of the overall activation.

PLANNING SETUP FIELD TEAM REPORTING

Have an activation idea? Let's bring it to life →

07
YOUR BRAND. YOUR AUDIENCE. A REAL EXPERIENCE.
MAKE
CONTACT
READY TO TAKE YOUR BRAND TO THE GROUND?

Turn customer attention into brand experience.

Tell us your target audience, campaign objective and preferred locations. Our team can help shape a BTL activation designed to create meaningful customer interaction and memorable brand experiences.

Plan Your BTL Activation ↗ Amplify Your Activation With Outdoor Branding →
PRAGATHI IT ADS
BTL · ACTIVATION · EVENTS · PROMOTIONS