Social media research (SMR) ranges from market research methods to social media data. We examine social media practices through various methodological and theoretical lenses and provide insight into how social media reconfigures daily life.
Click For EnquiryThere's much more to engaging in SMM than creating a few profiles and posting a few links. There are thousands of other businesses competing for social media users' attention. So, laying the apt groundwork is crucial. We help companies determine the road map for their social media strategy.
Click For EnquiryCompetitive benchmarking is discovering how brands rank amongst their peers and sector by using a scientific score that combines essential metrics to give a snapshot of existing social media efforts. Companies grow their fan bases faster by running effective campaigns while keeping an eye on the competition. We find you ways to monitor and react to such instances.
Click For EnquiryOur services include Blue casting, a process in which a message is broadcasting to Bluetooth-enabled devices within a given physical area. This technology is preferred by retail businesses, providing sales in the mails by sending out discount coupons or relevant sales promotion offers.
Click For EnquiryProviding engaging and valuable content allows brands to establish a connection with their audiences and keep them coming back to share content using social media. We develop content that enables brand social media platforms to be perceived as a trusted source of quality information and entertainment and eventually lead to visibility.
Click For EnquirySocial media monitoring allows businesses to find insights into the overall visibility of brands on social media, successfully measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises.
Click For EnquiryAt Pragathi IT Ads, we develop social software applications, better known as social apps. To better enable businesses to establish and maintain connections with their audiences. The services we provide include custom blogs, online product or service forums.
Click For EnquiryA structured monthly social media process that combines creative content, strategic publishing, paid campaigns and performance insights to keep your brand consistently visible and engaging.
We plan your monthly content calendar around business goals, seasonal opportunities, audience interests, campaigns and relevant social media trends.
Our creative team develops branded graphics, captions, carousels, short-form videos and Reels designed to communicate your message and encourage interaction.
We plan and manage targeted paid social campaigns, selecting suitable audiences, creatives, placements and budgets to support your campaign objectives.
We monitor audience interactions, review campaign performance and analyse engagement, reach and enquiries to identify opportunities for improvement.
At Pragathi IT Ads, we combine creative storytelling, strategic content planning, paid promotion and audience engagement to build a stronger and more consistent social presence for your business.
We create branded visuals, social graphics, carousels and short-form videos designed to communicate your message quickly and capture attention in busy social feeds.
Paid campaigns can be structured around relevant audience characteristics such as location, interests, behaviours and professional profiles where supported by the chosen platform.
We help maintain an active social presence by monitoring interactions and encouraging meaningful conversations that can strengthen audience trust and brand familiarity.
Two questions businesses often ask before starting social media marketing.
Posting frequency depends on your selected package and campaign requirements. A typical monthly plan can include a mix of branded graphics, carousels, short-form videos and Reels scheduled throughout the month.
Yes. Social platforms can support lead generation through targeted advertising, compelling content, lead forms, landing pages and clear calls to action. Results depend on the audience, offer, campaign strategy and overall conversion journey.
Ready to grow your social presence? Let's plan it →
Let's create a consistent social media presence that combines strong creative content, strategic campaigns and meaningful audience engagement around your business.